NEW ONLINE SHOP

Browse and buy a carefully chosen collection of local favourites directly through Yellowbykeepitlocal!
From everyday essentials to unique finds from our brilliant local businesses, it’s all just a click away. Whether you’re picking up a little treat for yourself or searching for the perfect gift, it’s now even easier to support local.
OUR SHOPS



ABOUT US
Yellow by Keep It Local stores are curated to showcase a range of products that are designed and produced by makers and small
business owners, showcasing their creative talent as a collective under one roof we are the perfect destination for your gifting needs.
Our products range from ceramics, art, home fragrance, clothing, gifting and so much more. If you love to shop small and support local,
Yellow by Keep It Local is the place for you!
About Yellow by Keep It Local CIC
Yellow by Keep It Local CIC is a community interest company dedicated to supporting and celebrating the people who make our local area unique. Our mission is simple: to champion grassroots, small creative businesses while helping our high street thrive as a vibrant, welcoming destination.
We work closely with independent makers, artists, and entrepreneurs, giving them a platform to showcase and sell their products. By doing so, we not only help small businesses grow but also bring a diverse, ever-changing range of creative goods for customers to discover and enjoy.
We are aiming to support young people as they leave education by providing opportunities, guidance, and real-world experience to help them build confidence, develop skills, and explore pathways into creative and entrepreneurial careers. We also invest directly into the high street, transforming spaces into lively hubs filled with originality and inspiration. We aim to create an environment where the community can come together-whether to shop, connect, or simply be inspired by local talent.
When you support Yellow by Keep It Local CIC, you're not just making a purchase-you're contributing to a stronger local economy, empowering young people, and helping creativity flourish in your community.

The Potteries Centre Retail Awards 2025

The Revos' 2024 Awards
Finalist in the Independent Operator of the Year Category

The Potteries Centre Retail Awards 2023
Winner - Independent Retailer of the Year
